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Rating by Finanso®

The rating by Finanso® is determined by our editorial team. The scoring formula includes a financial product type as well as tariffs, fees, rewards and other options.

SNAP Home Finance


About lender

SNAP Home Finance is a Canadian provider of fast and flexible home improvement financing solutions. It partners with home improvement organizations across Canada to implement innovative financing programs.

The company’s activities go beyond consumer financing. For example, it partners with a vast network of dealers, helping Canadians modernize their residential properties.

Founded in 2006, SNAP Home Finance has issued over 200,000 loans worth over $1 billion to thousands of Canadians from coast to coast. The website states that the company aims to help its partner dealers grow their business and provide customers with the best financing solutions.

The company’s offices are in Toronto, Vancouver, and West Des Moines. SNAP Home Finance serves customers and partners both in English and French.

SNAP Home Finance claims to be a proudly Canadian company sharing Canadian values.


SNAP Home Finance is a provider of financing solutions for Canadian homeowners. At the same time, it partners with dealers providing home improvement loans to Canadians. By integrating fast and flexible financing options from SNAP Home Finance into their programs, dealers get access to:

  • Seamless loan origination systems

  • An easy loan application process and quick turnaround

  • Industry-leading dealer experience

  • Training and marketing materials

  • Lead generation opportunities

By directly benefiting customers, dealers get an opportunity to maximize their profitability and growth.

In addition, the company has introduced the SNAP All-Star Alliance program, available exclusively for SNAP dealers. Under this program, SNAP Home Finance generates thousands of leads, qualifies them, and passes pre-approved leads to a dealer.

For new dealers, SNAP Home Finance has a special offer in place. Companies that manage to submit six deals in the first 60 days of operating as a SNAP Home Finance dealer will get $700 back.

Pros and cons

Working with SNAP Home Finance benefits homeowners and dealers, helping customers upgrade their homes.

Here are the pros of SNAP Home Finance for homeowners:

  • Flexible financing solutions are available when you need them, without waiting.

  • Affordable monthly payments.

  • Lower interest rates than credit cards have.

  • A quick and easy application process.

  • Fast loan approval.

  • The early payoff with no fees or penalties.

  • Flexible payment options, such as hassle-free direct debit.

Now, let’s outline the pros of SNAP Home Finance for dealers:

  • First, directly benefiting customers through fast and flexible financing solutions.

  • Providing outstanding customer experience through quick and easy application and approval.

  • Securing financing for customers from the convenience of a mobile device.

  • Raising average ticket prices by helping customers afford additional or higher-end products.

  • Maximizing business profitability through industry-leading approval rates and closing ratios.

  • Getting access to training and marketing materials.

  • Getting qualified leads through the SNAP All-Star Alliance program.

The main advantages for homeowners are flexibility and affordability of financing options, the simple application process, and fast turnaround. The benefits for dealers are opportunities to close more deals and raise average ticket prices, thereby increasing business profitability.

Now, what about the disadvantages of SNAP Home Finance? We can name the lack of information on specific loan conditions on their website. In particular, the following essential details are missing:

  • Interest rates

  • Loan terms

  • The amount you can borrow

  • Eligibility requirements for borrowers

  • The documents you need to provide

Loan conditions

SNAP Home Finance promises fast, flexible, affordable home improvement financing solutions. According to the website, you can get your loan approval within minutes and start renovating your property with the funding received the same day.

SNAP Home Finance claims to offer affordable monthly payments. Unlike credit cards that may have 29% interest rates, loans from SNAP Home Finance have lower rates. They don’t specify the exact rates, though.

Loans for SNAP Home Finance are open loans, meaning that early pay-off is available at any time. You can make lump sum payments in any of the following ways:

  • By using online banking options

  • By sending a cheque to SNAP Home Finance

  • By contacting SNAP Home Finance directly at 1.866.475.9184

You can repay your loan with hassle-free direct debit payments. Alternatively, you can put your payments on your credit card. You need to negotiate your payment plan in advance to take advantage of this feature.

With SNAP Financial, there are two options for payment dates:

  • The 1st of each month

  • The 15th of each month

Your contract start date will define the payment date for your loan. The same two options apply for purchases of goods or services through a SNAP Financial dealer using a deferral plan.

Methods of loan funding

Once you get your loan approval, you will receive funds directly into your bank account. Customers often get the desired funding the same day they apply for a loan.



What is SNAP Home Finance?

SNAP Home Finance is a financing solutions provider. It partners with home improvement companies across Canada by offering them innovative financing programs. 

Home improvement companies can foster their business growth by integrating flexible financing options from SNAP Home Finance into their sales efforts. In addition, providing an outstanding lending experience to customers results in higher closing ratios.

Who owns SNAP Home Finance?

SNAP Home Finance is a part of SNAP Financial Group. The CEO of SNAP Financial Group is David Nickel.

In October 2020, Simply Green Home Services, a home comfort equipment provider, acquired SNAP Financial Group.

How do you qualify for SNAP Home Finance?

SNAP Home Finance doesn’t provide specific loan eligibility requirements on the website. Instead, the company claims to provide financing based on customer needs rather than budget constraints. As a result, they also report the highest approval rate in the industry.

How much can you borrow from SNAP Home Finance?

According to the website, SNAP Home Finance helps customers make purchases based on their needs, not budget. The key benefit for homeowners they highlight is an affordable monthly payment. As the company claims, its friendly payment solutions help Canadians implement the desired home improvement projects. They don’t specify the financing amounts you can count on, though.

Is SNAP Home Finance a legitimate company?

Founded in 2006, SNAP Home Finance has been around for more than years. It partners with many home improvement organizations across Canada. SNAP Home Finance has facilitated over 200,000 loans and over $1 billion in financial transactions for thousands of Canadians from coast to coast.

The company has offices in Toronto, Vancouver, and West Des Moines.

Company documents

Privacy Policy

Our leadership team is dedicated to helping you grow your business and providing your customers with the best solution for their needs.

© SNAP Home Finance

What to pay attention to when applying for a loan from SNAP Home Finance

  1. The company must have a license if it runs business in Alberta, British Columbia, Manitoba, Ontario and Quebec.
  2. You can check the availability of the relevant license (copy) at the branch of the lending company.
  3. Membership in a self-regulatory organization (SRO) is an additional guarantee of the reliability of the lending company. This information can also be checked at the company's branch or on its official website.
  4. Availability of lending policies.
  5. The procedure for applying for a loan.
  6. The procedure for concluding the loan agreement and receiving the payment schedule.
  7. Other conditions for granting loans.

We recommend

  1. To check out the interest rates and frequency. 
  2. Check the availability of individual terms in the loan agreement (principal amount, term, date of advance, etc.).
  3. Check whether the loan agreement contains information about the total cost of borrowing.
  4. Take time to think – you can change your mind before agreeing or signing a loan agreement.
  5. Speed of loan processing.
  6. Accessibility – alternative lenders often operate where there are no bank branches.
  7. For the borrower - high interest on the loan.
  8. For an investor, the safety of funds is not guaranteed by the state.

What distinguishes SNAP Home Finance from banks:

  1. Simplicity - loan processing is less formalized than in a bank.
  2. Fast loan processing.
  3. Accessibility.
  4. For the borrower - high interest on the loan.
  5. For an investor, the safety of funds is not guaranteed by the state.
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