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Rating by Finanso®

The rating by Finanso® is determined by our editorial team. The scoring formula includes a financial product type as well as tariffs, fees, rewards and other options.



About lender

LendDirect is a leading financing company founded in 2016. While most lenders and traditional banks primarily offer personal loans and payday loans, LendDirect gives customers in Canada the option of personal line of credit.

LendDirect focuses on simplifying financing hassles for unexpected expenses. Traditional banks usually have a complex, highly time-consuming application process. Whereas LendDirect provides a quick, user-friendly system for their customers.


To achieve maximum efficiency, the company relies on its three core principles, which are:

  • Flexibility: LendDirect offers maximum flexibility during the application phase, as well as post-approval. Clients can follow an easy online application process or apply by visiting the nearest Lenddirect branch. Qualified borrowers get unlimited cash advances, receiving credits until their credit limit is maxed out. The interest gets charged on the credited funds for the period of borrowing, and as payments are made against the principal amount, more credit becomes accessible.

  • Integrity: LendDirect has highly active customer support to ensure maximum transparency and comfort for its clients. Their online portal is loaded with FAQs, and the on-call customer service department is also readily active for customer queries and concerns. At the stores, qualified Financial Service Representatives actively assist every customer, making their application process quick and hassle-free and.

  • Accessibility: Right from the beginning, accessibility has been the top priority for LendDirect. Its stores work 6 days a week, and they have extended service hours for customer convenience. The company also has a 24 hours functional online portal where customers can send payments, make cash advance requests, or view or change account information. The LendDirect customer can make use of these online services any time during the day.

Furthermore, LendDirect Canada personal loan options include several customer-friendly features. One among them is Loan Protection Plan, which is basically an insurance cover for loan payments. So with the protection plan activated, the loan payments are covered in case the debtor fails to make them due to unexpected circumstances. Loan Protection Plan is not mandatory. So customers have the freedom to decide whether they need the insurance cover or not. However, for large amounts, including loan protection would surely be a wise decision.

LendDirect has highly debtor-friendly personal loan services in Canada. Applicants may apply online, by phone, or via branch; after approval, they get unlimited cash advances with no reapplication. Borrowers can select an appropriate funding method, which can be a direct deposit or Interac e-Transfer®, allowing them to quick-withdraw money to an active chequing account within 15 minutes to 2 hours.

Advantages of LendDirect line of credit

Compared to other personal loan options, the LendDirect personal line of credit system holds several advantages for customers.

Unlimited cash advances: Installment loans by other Canadian lenders may not be suitable for unexpected expenses or sudden small/large purchases.

LendDirect acts as an alternative lending institution, financing against an open ended line of credit rather than merely considering the credit bureau data. So, the borrower can make unlimited no-fee cash advances within the approved credit limit, and utilize them independently to clear credit card debt, make purchases, other loan payments, etc.

Lower interest: Interest at LendDirect is accrued exclusively on remaining debt. Furthermore, various features like automatic payment schedule, multiple payment methods, etc. allow customers to set their personal accounts to make automatic settlements for the least fixed payment amounts or make additional settlements to reduce accrual.

Flexible credit access: LendDirect delivers easygoing access to financing. After getting the approved credit limit, clients can make unlimited cash advance requests till their authorized limit stands. The remittance is accomplished quickly as direct deposit. Furthermore, as debtors settle the principal balance, they may request cash advances again.

Affordable payments: LendDirect relies on line of credit lending criteria, delivering flexible access to lending for an average Canadian resident. Considering the affordability and applicants' preferences, a qualified expert personalizes a line of credit. Therefore, LendDirect users enjoy further economical settlement options than those receiving ordinary payday loans.

Campaigns and special offers

LendDirect's aim is to deliver simple personal loan alternatives for Canadian citizens.

Along with that, LendDirect has several special offers for its customers on an ongoing basis. Currently, their best packages have interest rates as low as 19.99%. Furthermore, eligible applicants may get as much as $15,ooo in credits.

Loan conditions

During the application process, qualified Financial Service Representatives at LendDirect explain all the terms and conditions to applicants; the same is displayed on screen and sent via email for online submissions.

Methods of a loan granting

LendDirect gives multiple application methods for applicants. People who need LendDirect's exceptional service can either call LendDirect, visit their nearest office, or simply apply online.

After the Financing authorization, applicants may initiate cash advance requests, to get remittance as a direct deposit into their chequing account. LendDirect offers a line of credit up to $15,000. So If the applicant has an appropriate income, the chances for approval will also be higher.

Company documents

Communications Policy
Client Privacy Policy
Terms of Use
Loan Protection Claim Forms

Calculate loan payments in LendDirect

LendDirect calculator will allow you to calculate an approximate payment schedule for the loan

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What to pay attention to when applying for a loan from LendDirect

  1. The company must have a license if it runs business in Alberta, British Columbia, Manitoba, Ontario and Quebec.
  2. You can check the availability of the relevant license (copy) at the branch of the lending company.
  3. Membership in a self-regulatory organization (SRO) is an additional guarantee of the reliability of the lending company. This information can also be checked at the company's branch or on its official website.
  4. Availability of lending policies.
  5. The procedure for applying for a loan.
  6. The procedure for concluding the loan agreement and receiving the payment schedule.
  7. Other conditions for granting loans.

We recommend

  1. To check out the interest rates and frequency. 
  2. Check the availability of individual terms in the loan agreement (principal amount, term, date of advance, etc.).
  3. Check whether the loan agreement contains information about the total cost of borrowing.
  4. Take time to think – you can change your mind before agreeing or signing a loan agreement.
  5. Speed of loan processing.
  6. Accessibility – alternative lenders often operate where there are no bank branches.
  7. For the borrower - high interest on the loan.
  8. For an investor, the safety of funds is not guaranteed by the state.

What distinguishes LendDirect from banks:

  1. Simplicity - loan processing is less formalized than in a bank.
  2. Fast loan processing.
  3. Accessibility.
  4. For the borrower - high interest on the loan.
  5. For an investor, the safety of funds is not guaranteed by the state.
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All LendDirect’s reviews by October 2022
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