Lender
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The rating by Finanso® is determined by our editorial team. The scoring formula includes a financial product type as well as tariffs, fees, rewards and other options.

LendDirect Review

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About lender

LendDirect is a financing company founded in 2016. While most lenders and traditional banks primarily offer personal loans and payday loans, LendDirect gives customers in Canada the option of a personal line of credit. LendDirect focuses on simplifying financing hassles for unexpected expenses. Traditional banks usually have a complex, highly time-consuming application process. Whereas LendDirect provides a quick, user-friendly system for their customers.

LendDirect

Features

  • LendDirect's Personal Line. LendDirect provides borrowers with a personal line of credit, allowing them to access funds up to their approved credit limit as needed. This flexible borrowing option enables qualified borrowers to manage their finances effectively and address various financial needs, such as large purchases or unexpected expenses.
  • No Fee Cash Advances. LendDirect offers no-fee cash advances, providing borrowers with quick access to funds without incurring additional charges. This feature can be particularly beneficial for individuals facing urgent financial situations or needing immediate access to cash.
  • Flexible Payment Schedule. LendDirect provides borrowers with a flexible payment schedule, allowing them to choose payment dates that align with their financial situation and preferences. This feature enables borrowers to manage their loan repayments more effectively and avoid late payment penalties.
  • Exceptional Service. LendDirect is known for its exceptional service, providing borrowers with support and guidance throughout the loan process. Whether applying online or visiting a local branch, borrowers can expect professional assistance from knowledgeable staff, ensuring a positive experience with the company.

Pros and cons

Pros

Flexible Repayments. LendDirect offers flexible repayment options, allowing borrowers to make minimum payments on a set schedule. Additionally, the company is willing to work with individuals experiencing difficulties in repaying their line of credit.

Fast Application Process. Applying for a LendDirect line of credit is quick and easy, taking under 15 minutes to complete.

Instant Payment. Borrowers can receive funds swiftly, with funds delivered directly into their bank account within as little as 15 minutes via Interac e-Transfer (subject to business hours).

Cons

High Interest Rates. LendDirect's interest rates range from 29.99% to 46.93%, which are relatively high compared to loans offered by traditional lenders.

Limited Availability. LendDirect's services may not be accessible to everyone, as it does not operate in all regions of Canada. Residents of Manitoba, Nunavut, Quebec, and Yukon may not be eligible to apply for a LendDirect line of credit.

Reliability

LendDirect is generally considered reliable based on its rating of 4.5 stars out of 5 from 2,093 reviews. This positive rating suggests that many customers have had satisfactory experiences with the company's services, indicating a level of trustworthiness and dependability. However, individual experiences may vary, so it's advisable for potential borrowers to conduct thorough research and review the terms and conditions before engaging with any financial institution.

How to apply for a LendDirect loan

  1. Online Application. Visit the LendDirect website. Navigate to the loan application section. Fill out the required information, which typically includes personal details, income information, and bank account details. Follow the instructions to complete the application process. Submit your application online.

  2. Visit a LendDirect Branch. Locate a nearby LendDirect branch in your area. Visit the branch during business hours. Speak with a representative who will guide you through the application process. Provide the necessary personal, income, and bank account information in person. Complete any required paperwork. Submit your application at the branch.

Conditions

  • Loan Amount. LendDirect offers lines of credit with a maximum loan amount of up to $15,000.

  • Loan Type. These lines of credit are unsecured, meaning they do not require collateral.

  • Loan Term. Unlike traditional loans with specific end dates, LendDirect lines of credit have no end dates, providing ongoing access to funds.

  • Interest Rate. The interest rates for LendDirect lines of credit range from 29.99% to 46.93%. These rates may vary based on factors such as creditworthiness and lending criteria.

Requirements

  • Proof of Canadian Residency. Applicants must provide documentation confirming they are a Canadian resident between the ages of 18 and 70.

  • Employment Verification. Proof of employment for a minimum of 3 months is required to demonstrate stability.

  • Address Verification. Applicants must provide proof of address indicating residency in one of the following provinces or territories. Alberta (AB), British Columbia (BC), Ontario (ON), Saskatchewan (SK), Nova Scotia (NS), Prince Edward Island (PE), Newfoundland and Labrador (NL), or Northwest Territories (NT).

  • Minimum Income Requirement. Applicants need to have a minimum monthly income of $1,500 to qualify for a LendDirect loan.

  • Active Bank Account. An active bank account with direct deposit capability is necessary for loan disbursement and repayment.

Ways to receive the money

  • Direct Deposit. The borrowed funds are deposited directly into your active bank account. This method allows for quick and convenient access to the funds, usually within one business day.
  • Interac e-Transfer. LendDirect may also offer the option to receive funds via Interac e-Transfer. With this method, the borrowed amount is transferred electronically to your email address or mobile phone number associated with your bank account. Funds sent via Interac e-Transfer are typically available for use within minutes, providing fast access to the money you need.

Products

  • Personal Lines of Credit. LendDirect personal line of credit allows borrowers to access funds as needed up to their approved credit limit. This flexible borrowing option enables customers to manage their finances efficiently and address unexpected expenses.
  • Personal Loans. LendDirect also offers traditional personal loans, providing borrowers with a lump sum of money that can be used for various purposes, such as debt consolidation, home improvements, or emergency expenses. These loans typically have fixed repayment terms and interest rates.
  • Online Loans. As an online lending institution, LendDirect provides convenient access to financial products and services through its online platform. Borrowers can apply for loans, manage their accounts, and access customer support from the comfort of their own homes.

Reasons you may be denied a LendDirect loan

  • Credit History. If your credit history does not meet LendDirect's lending criteria, you may be denied a loan. LendDirect evaluates applicants' credit histories to assess their creditworthiness and ability to repay the loan.
  • Income Verification. LendDirect requires applicants to have a good income and may deny loans to individuals who cannot provide sufficient income verification to demonstrate their ability to repay the loan.
  • Identity Theft Concerns. If there are concerns about identity theft or fraudulent activity associated with your application, LendDirect may deny your loan to protect against potential financial risks.
  • Insufficient Funds. If your bank account does not have sufficient funds to cover the loan payments or if you have a history of insufficient funds, LendDirect may deny your loan application.
  • Other Personal Loan Options. If you have recently applied for or obtained multiple personal loans from other Canadian lenders, LendDirect may deny your loan application due to concerns about your overall debt burden and ability to manage additional debt.

How to repay a LendDirect loan

  • Automatic Payments. As a part of the application process, and to save you time, you will be set up for automatic payments. On your payment date, LendDirect will automatically process the amount owed from the same account where your loan funds were deposited. This ensures timely repayment without the need for manual intervention.
  • Interac e-Transfer. If you prefer more control over your payments or need to make additional payments, you can use Interac e-Transfer. This familiar and secure method allows you to transfer funds quickly and safely from your bank account to LendDirect. Setting up payments through Interac e-Transfer is easy and provides the same speed and security as receiving loan funds. Simply initiate the transfer from your bank's online banking platform using LendDirect's designated email address or mobile phone number.

Editorial opinion

LendDirect, as an alternative lending institution, offers a range of financial products, including installment loans and a personal line of credit, providing Canadians with flexible borrowing options to meet their diverse financial needs. While the convenience of applying online and the availability of same-day funding may appeal to some, potential borrowers should carefully consider factors such as interest rates, fixed payment amounts, and repayment terms before committing to a loan. Additionally, it's advisable to review LendDirect reviews and compare offers from other Canadian lenders to ensure that the terms align with individual financial goals and circumstances.

Important

Keeping your Debt-to-Income (DTI) ratio below 30-40% of your monthly income is crucial. This will help you avoid potential financial problems in the future. Additionally, always assess the necessity and feasibility of taking a loan, ensuring you can comfortably manage its repayment.

How to Choose a Lender

  1. Verify that the lender is registered with the appropriate regulatory authorities in Canada, such as the Financial Consumer Agency of Canada (FCAC), or is licensed to operate in your province.
  2. Check if the lender is a member of reputable industry associations in Canada, such as the Canadian Bankers Association (CBA) or the Canadian Lenders Association (CLA).
  3. Thoroughly review all terms and conditions outlined in your loan agreement. Understand the repayment schedule, interest rates, fees, and any penalties for late payments or defaults.
  4. Ensure that the contract clearly states the annual percentage rate (APR) and the total cost of borrowing, including any administrative fees or additional charges.
  5. Familiarize yourself with your rights regarding loan cancellation or early repayment. Canadian consumers have the right to cancel a loan within two business days after signing the agreement, without penalty.
  6. Research the lender's reputation by checking customer reviews, complaints, and feedback on reputable online platforms, as well as through resources provided by organizations like the Better Business Bureau (BBB).

Methodology

At Finanso, we've carried out a comprehensive analysis of over 70 lenders, assessing them based on 35 different parameters across six key categories: accessibility of loans, customer relations, quality of service, interest rates, and transparency of conditions.

In each category, we carefully considered the most critical factors in selecting a lender. These factors include the interest rates, available loan amounts, minimum credit score, minimum income, application fees, and the speed at which funds are transferred.

At Finanso, we highly value our users, which is why we also focus on the quality of customer service, user reviews, and additional features that can aid our users in making a well-informed decision.

Our ultimate goal is to provide insightful recommendations and expert advice to assist you in selecting a lender that best caters to your specific needs.

Additional resources

Sources

FAQ

What is LendDirect?

LendDirect is an alternative lending institution in Canada that offers flexible loans, including a personal line of credit, to individuals seeking financial assistance. Borrowers can apply online or visit a local branch to access their services.

How quickly the funds can be received?

Funds from a LendDirect loan can typically be received quickly, with same-day funding available in some cases. This swift funding method provides borrowers with timely access to the money they need to address their financial needs.

How do you qualify for LendDirect?

To qualify for a loan from LendDirect, applicants must meet certain eligibility criteria, which may include having a good credit history, proof of income verification, and valid government identification. Additionally, applicants must apply online or visit a local branch to complete the application process.

How much can you borrow from LendDirect?

Borrowers can access varying loan amounts from LendDirect, depending on factors such as creditworthiness, income verification, and lending criteria. The approved credit limit for a LendDirect personal line of credit can range from a minimum amount to a maximum amount, providing borrowers with flexibility in borrowing options.

Is LendDirect a legitimate company?

Yes, LendDirect is a legitimate lending institution operating in Canada, offering financial products and services such as flexible loans and a personal line of credit. As an alternative lending option, LendDirect provides borrowers with access to funds to meet their financial goals and needs.

Company documents

Communications Policy
Client Privacy Policy
Terms of Use
Loan Protection Claim Forms

We offer personal loans with a personal touch because money is, well, personal. We believe that every person should be looked at as a human being instead of just a credit score. We are dedicated to doing everything we can to help those looking to stretch their income or overcome financial hurdles.

© LendDirect Corp.
Financial products
Rating by Finanso®
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The rating by Finanso® is determined by our editorial team. The scoring formula includes a financial product type as well as tariffs, fees, rewards and other options.

Recommended FinScore™
0
300
650
1000
100.00 – 15000.00 C$
Rate
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Effective interest rate on the product

29.99 – 46.93 %
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